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Job Title: Marketing Manager
Report to: General Manager
Based in Beijing, China
Job Purpose：
The Marketing Manager will be responsible for planning and implementing a range of marketing activities in order to meet revenue targets and development objectives.
Responsibilities and Duties:
1. Market research
a. Gathering facts and figures to support key sales messages.
b. Finding information to establish key target markets for sales prospecting.
2. Customer research
a. Understanding customer needs to help improve events and service levels year on year.
b. Establishing demand for events across a portfolio.
3. Event promotion
a. Planning advertising campaigns online and on the page
b. Creating and sending targeted email campaigns.
c. Maintain and implement improvements to event/office website.
4. Sales support
a. Write and manage the creative and print of sales materials (brochures, leaflets, pdf，documents etc.)
b. Prepare presentations for sales staff when required.
c. Help sales staff to better understand the key sales messages (e.g. benefits of doing business in our markets, benefits of exhibiting, benefits of working with ITE etc.)
5. Lead generation
a. Find new data for sales prospecting that fits the defined customer profile (e.g. from competitive events, advertisers in relevant media, catalogues or directories, list brokers)
b. Generate leads through email campaigns.
c. Analyze the quality and quantity of leads generated to maximize future sales opportunities.
6. Media relations
a. Compile press databases for all relevant events
b. Write and distribute press releases according to the press plan or when news opportunities arise.
c. Assist with creating and fulfilling contra deals with media partners.
The Marketing Manager should:
· Properly plan each marketing campaign and ensure that the campaign works seamlessly with the event sales campaigns.
· Take great care to work within brand guidelines and be sympathetic to graphic designs used to promote events locally and around the world.
· Tailor promotion for their own market but support brand consistency through messages as well as design by using key benefits, claims, features and statistics that are consistent with those used throughout the group.
· Be aware of, and work within local and international laws surrounding issues such as copyright, intellectual property and data protection.
· Work closely with managers, sales staff and other team members to seek improvements in event promotion year on year.
· Establish close links with relevant suppliers (e.g. designers, printers, web developers) to maintain high standards of work within agreed budgets.
· Assist with new product development when required.
· Perform ad hoc duties when required.
Key skills:
· Exceptional communicator –especially copywriting
· Creative – able to take basic facts and make a compelling proposition
· Analytical – understand markets, trends, facts, statistics etc. to guide and direct marketing campaigns, and ensure that the company's relevant publicity is compliant and legal
·Proficient in Mandarin and English, knowledge of Russian will be a plus.
·Proficient in Microsoft Office, CAD, Photoshop related software operations
·Enjoy domestic and international travel
Experience required:
- At least 5 years’ experience of working in a B2B marketing role with at least 2 years in a marketing management role
- Knowledge of the trade exhibitions/conferences sector is desirable but not essential
- An understanding of the B2B media environment is essential
-The candidate must have some experience of working closely with sales staff, designers, printers and web developers/designers

職位名稱：市場經理
匯報對象：總經理
工作地點：中國背景
工作目的：市場經理負責策劃，執行和管理市場部進行一系列市場營銷活動，以滿足收入目標和市場目標。
崗位職責：
1.市場調研
?收集確切的信息和數據，以支持關鍵的銷售信息
?收集相關信息，為開發銷售市場建立重點市場目標
2.客戶調研
?了解客戶需求，以幫助展會和服務水平每年都有所提高
?建立對展會投資組合的需求
3.展會推廣
?網絡廣告活動的規劃
?創建和發送目標郵件
?保持和提高展會/公司網站
?銷售支持
撰寫并管理銷售材料（如宣傳冊，宣傳單，PDF文件等）
在需要時為銷售人員準備銷售報告
協助銷售人員更好的理解重要銷售信息（如在我們市場上開展貿易的好處，參展的好處以及與ITE合作的好處）
? 市場開發
為開發銷售市場尋找意向客戶，建立新的數據庫（如通過競爭展會，相關媒體的廣告客戶，會刊或者企業目錄，數據公司）
通過電子郵件擴展銷售市場
對銷售市場進行質量和數量的分析，最大限度的為將來提供銷售機會
? 媒體關系
對所有展會的媒體資料進行編譯
根據刊登計劃或者新聞事件撰寫并刊登新聞稿件
協助建立并完成與媒體的合作伙伴的合同
市場總監職責：
? 妥善規劃每個展會活動，確保展會銷售活動進展完美順利。
? 采取謹慎的態度在品牌指導下開展工作，統一的進行圖形設計，用于開展當地及世界各地的展會宣傳。
? 為他們自己的市場量身制定宣傳方式，但是要維護品牌的一致性，通過相關信息，關鍵利益，要求和特點以及統計數據進行設計，與整個集團保持一致。
? 注意，在當地和國際法律允許下開展工作，如版權，知識產權和數據保護。
? 與管理人員，銷售人員和其他團隊成員密切聯系，每年尋求改進展會的推廣工作。
? 與相關供應商建立密切聯系（如設計人員，印刷公司，網絡開發人員）在預算范圍之內保持高標準的工作質量。
? 必要時協助新產品的開發。
? 必要時完成特殊職責。
重要技能：
? 優秀的溝通者-特別是文案工作
? 創新能力-能夠利用基本事實制定出引人注目的提議
? 分析能力-了解市場、市場趨勢、市場現狀、數據等。 指導并直接參與市場銷售活動
? 語言-英語聽說讀寫能力強
? 掌握電腦和MAC 技術
重要特點：
? 自我激勵
? 團隊合作
? 誠實，可信并可靠
重要態度：
? “能做”的積極態度
? 熱情
? 超前意識
經驗要求：
? 至少10年在B2B市場的工作經驗，至少6年的市場管理工作經驗。
? 具備展覽展會行業知識者優先考慮
? 了解B2B媒體環境
? 應聘人員必須有與銷售人員，設計人員，印刷公司和網絡開發者有過密切合作的工作經驗。